Are you ready for serialisation 2.0?

Securing, tracking and managing your product through efficient serialisation strategy implementation

Wednesday, November 02, 2011 - Friday, November 04, 2011
Geneva, Switzerland |  Crown Plaza


Serialisation as part of the battle on counterfeit drugs and supply chain security has been established in various ways over the last decade – at different levels of success for the industry investing in such measures. With legislation becoming effective in an increasing number of countries and multinational companies looking for universal ways of coding their individual products around the world, item level serialisation is now ready for a next step

The presentation shows the current situation in the market, both from a regulatory perspective as from the end-user side. It demonstrates the challenges and pitfalls when taking serialisation to the next level and presents possible ways of dealing with those challenges.