Best Performance as a Result of Top Competence

As a valued Siemens customer, you expect a competent business partner who understands the technology of your business. You expect a partner who is capable of supplying the most innovative – state-of-the-art – solutions with the same consistent performance and quality worldwide, providing you with the maximum benefits. I am personally looking forward to having the opportunity to contribute to a successful joint future.

Our principles are the basis for our actions and are geared to your – our customer’s – and our success:

• Securing the future with trend setting innovations to make you successful in your marketplace
• Learning is the key to continuous improvement of our performance
• Our cooperation and partnership has no limits
• Business success means that we both win through profits

Performance is our first priority:
Customers, partners, investors, and vendors alike acknowledge that we have a thorough understanding of their processes. That’s because we make it our business to know your business.

And this is the basis of our success. Today, we are very happy that close to 1000 satisfied customers, owners and endusers worldwide consider them-selves our partners. This is an honest partnership characterized by mutual trust, from which you – our valued customer – also benefit greatly. You benefit, for example, from the technical synergies between our business units. Solutions and methods that have proved successful in mining or even in paper applications can often be used in the metals industry and vice versa. This creates a high degree of confidence and quality in our standards and modules.

Equally important is the life cycle cost improvement of a plant. Starting from project planning, purchasing, following engineering, design, manufacturing, installation, commissioning, and maintenance through to recycling or disposal. Not only are we your ideal partner for supplying the solution, but we also offer you our experience in helping optimize your investment, operating and maintenance expenses.

Apart from purely technical considerations, our innovative financing models promise additional performance growth. One example is the “lease versus buy” model, in which a special purpose company and a bank take charge of the purchasing and lease the equipment to the end customer. Alternatively, Siemens coordinates with strategic electrical service partners, to offer alternative financing methods which will provide the added benefit of reducing net assets, improve your cash flow while minimizing the investment required on major capital projects. As you can see, we bring investors and customers together.

The new economy and IT solutions appear to be an inseparable combination: e.g. in production optimization, plant operation, remote commissioning, fault diagnosis and correction, integrated maintenance, preventative maintenance and automatic spare parts ordering. Long before “IT solutions” became a catch phrase, our automation technology was setting standards in data transmission speed, data throughput and in open communication and data consistency. And we continue to set standards. As production planning and automation come together, optimized management of raw materials, inventory and spare parts management oriented to the needs of the process make your plant more productive. If you, too, are looking to harness the potential of IT solutions and e-business, we are the right partner.

Improved performance also comes from advanced technologies. From genetic algorithms and neural networks to model calculations and simulations, we have the technology to enhance your productivity. These technologies also enable us to know beforehand what will happen later in your plant process. Reliable information acquired in this way guarantees a swift ROI.

However, IT alone cannot guarantee survival in the plant systems and solu-tion business. Investors know this, and so do we. Although IT brings astounding business growth, this growth is one-sided.

More important is the ability to combine traditional process and drive technology with innovative IT solutions to achieve best performance for our customers, partners, and investors. Whoever masters this combination will come out ahead.

We are ready to master this combination for and with you. When you budget your next new investment or modernization, turn to Siemens – turn to ATD MP. We are looking forward to developing our business partnership, together with you, into the new millennium.

Wishing you every success,
Jens Michael Wegmann
President
Metals, Mining and Paper Industries